What local SEO actually involves
Local SEO is the work that gets a business into the map pack and the local organic results for searches tied to a place. It is a different discipline from national SEO because the ranking factors are different: proximity, relevance and prominence, driven largely by the Google Business Profile, citation consistency and reviews.
Google Business Profile optimisation
We complete and optimise every field of the profile: primary and secondary categories, services, business description, hours, service areas, attributes and photos. Then we keep it active with posts, product and service entries, and Q&A, because an abandoned profile loses visibility to a maintained one.
Citations and NAP consistency
Your business name, address and phone number must match exactly everywhere it appears online. We audit existing listings, correct conflicting entries, and build new citations on the directories that matter in your market, whether that is JustDial and Sulekha in India, Streetdirectory and Yellow Pages in Singapore, or Yellow Pages Malaysia and MalaysiaCentral.
Reviews and local content
A steady flow of genuine reviews is one of the strongest local ranking and conversion signals there is. We set up a review request process, monitor and respond to what comes in, and build location and service landing pages that give the algorithm something real to rank.
Related services and guides
- SEO services – the wider organic search programme
- Local SEO services guide – the full method, step by step
- Free SEO analysis – find out where your local visibility stands